pepero day!

November 11th is marked as Pepero day in S.Korea. Pepero is a brand of cookie, long, skinny, chocolate coated sticks. The significance of this date is, 11th day of the the 11th month (11/11) and these cookies are stick shapes, so it was called Pepero day!(weird!)

This day is also classified as romance and friendship day, not a national holiday but everyone's celebrating it. Some said that this holiday was created by the makers of pepero, Lotte - a huge food and beverages company here in Korea. A holiday that makes the children nutzo! They buy pepero and exchanges with classmates or give it to their friends, family and teachers. I wish L would bring home some tonight :)

Japanese are also celebrating the same holiday and it's called "Pocky day". Pocky cookies are available in few flavors, while pepero are plain milk chocolate.

Children are enjoying an afternoon of Pepero day....
More pepero....


pepero at the supermarket


even bakery had their share of this holiday, a bread dipped in chocolate :)